From Ground to Garment with Care
Over a decade immersed in nature shaped our founder Louisa’s view of what truly matters. From those early days on the road selling handcrafted pieces at outdoor markets, she learnt how the earth cares for us and how we can care for it in return. That understanding guides Nomad the Label today. It informs every fabric we choose and every partnership we form.
This connection to the land isn’t just philosophical for us at Nomad the Label; it’s woven into every decision we make, every fabric we choose, and every partnership we forge.
With this new partnership with Good Earth Cotton® and FibreTrace®, we are taking another intentional step forward. Cotton that feels softer on your skin, farming that’s kinder to the country, and a journey you can trace with complete clarity.
What is Good Earth Cotton®?
Good Earth Cotton® was created by Sundown Pastoral Company, a certified B Corp led by Danielle and David Statham. It’s a climate-positive farming program that captures and stores more carbon than it emits. The Good Earth Cotton® in our garments is grown on family-owned Australian farms renowned for thoughtful land management. Farming centres on living soils, careful water use, and seasonal rotation to build resilience and biodiversity. Plant residue is returned to the earth to protect moisture and reduce erosion. Australian growers select varieties suited to our climate, which supports strong yields with less water per bale. The result is cotton that feels beautifully soft, breathes in warm weather, and holds its shape wear after wear.
When you choose Good Earth Cotton®, you choose more than beautiful clothes. You’re supporting farming practices that regenerate the land, transparent supply chains that honour every worker’s contribution, and Australian agriculture that works with nature, not against it.
For women who have learned that quality matters more than quantity, that comfort and conscience can coexist beautifully, this is fashion that reflects your values.
“We design for the woman who dresses for herself. Good Earth Cotton® brings us closer to the land that grows our clothes, and FibreTrace turns that closeness into proof. She can hold the garment in her hands and see its story with her own eyes.”
LOUISA WARMAN, FOUNDER & CREATIVE DIRECTOR, NOMAD THE LABEL
REGENERATIVE FARMING
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Seasonal Crop Rotation
Fields rotate crops each season to replenish nitrogen, break pest and disease cycles, ease compaction and conserve moisture, while cover crops protect topsoil and reduce erosion.
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Organically composted waste
Organically composted waste nourishes soil life by returning plant biomass or biochar, feeding microbes, boosting soil cover, holding moisture, and reducing reliance on synthetic fertilisers.
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Water use efficiency
Grow more crop per drop through region suited seed varieties, weather data, and soil moisture insights that guide planting, germination, and irrigation for maximum yield.
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Natural Pest Management
Diverse crops create habitat for beneficial insects, restoring balance and disrupting pest cycles, reducing reliance on synthetic inputs and routine chemical sprays.
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Green energy
Onsite renewable energy cuts emissions, supports green fertiliser production, strengthens local economies, and reduces reliance on imported fuels.
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Traceability
Uses FibreTrace® to tag cotton at the gin and scan it through spinning, knitting and making, keeping verified practice data intact across the supply chain.
What Does FibreTrace® Mean?
Traceability lets us verify what we say. At the gin, a tiny luminescent marker is bonded to the cotton. As the fibre moves through spinning, knitting, dyeing, and making, that marker is scanned and added to a secure digital record. Each scan logs time, place, and the independent auditor. By the time a garment reaches you, there is a clear story from farm to finish that we can check in real time.
This technology means accountability at every stage. When cotton arrives at the spinner, it's scanned to confirm it’s Good Earth Cotton®. The yarn is scanned before shipping and recorded on blockchain. At the fabric mill, another scan verifies content and tracks movement. When fabric reaches our factory, it’s scanned again to confirm the Good Earth Cotton® and record its journey.
Shop Good Earth Cotton®
Our Boronia collection includes four essentials crafted from Good Earth Cotton® verified through FibreTrace®. They feel soft, breathe in warm weather, and pack easily for life at home and on the road.
