Under The Mediterranean Sun: A collection born from love, and brought to life in Greece

Ten years ago, Louisa stood barefoot in the light on the cliffs of Santorini, marrying the love of her life. It was just the two of them, no guests, no grandeur surrounded by the Aegean, whitewashed stone, and the stillness of something bigger than words. That quiet moment marked the beginning of a love that felt timeless.

This year, she returned to that same coastline, not just to remember, but to reflect. To stand where it all began and honour how far she’s come.

What came from that journey is Under The Mediterranean Sun, a collection shaped by memory, designed with ease, and grounded in the lightness she felt standing there once again.

While Santorini marked the beginning of Louisa's love story becoming eternal, Milos gave her the stillness to reflect and the perfect backdrop for this collection. “It’s raw and untouched,” she says. “It's not overrun by tourism like other islands. It felt aligned with who we are as a brand: calm, relaxed, grounded.”

Shot on Sarakiniko Beach, known as Moon Beach for its otherworldly white volcanic rock, the campaign captures everything Louisa felt returning to the Aegean. “We arrived at sunset. The light fell softly over the stones. The sea was still. It was unlike anything I’d ever seen. No filters needed, just pure, natural beauty.”

Every colour in this collection holds a memory.

Aegean Blue captures the depth of the sea Louisa stood beside ten years ago – steady, grounding, eternal.

Oyster and Stone were drawn from the quiet cliffs and coastal paths of Milos, where the rocks feel cool underfoot and time moves slower.

Coconut brings the sun-softened white of linen curtains and old walls, weathered by decades of heat and salt.

Dusty Coral recalls the sky at golden hour, while Azure Stripe brings movement, like light flickering across water or a breeze through cotton.

These tones aren’t decorative. They are lived in, looked at, and remembered.

Cut in breathable linen, cotton, and textured slub, the pieces are light to wear, soft to touch, and designed to move with you. “We wanted women to feel at ease,” Louisa says. “Not just in the fit, but in how these clothes carry you through real life.” Every silhouette allows space for breath, change, and comfort. Nothing is tight. Nothing is stiff.

These pieces were made to hold your story, the way Greece still holds hers.

If her story has you dreaming of sunlit cliffs and slow, open days, here’s how to start planning your own.

Milos is quiet, raw, and breathtaking. Less commercial than other islands, it’s where you’ll find Sarakiniko Beach with white volcanic rock that glows at sunset. Louisa stayed in Pollonia, a peaceful fishing village with welcoming locals.

Santorini still holds its magic. For quieter beauty, arrive early in the day or travel just before or after the high season.

Pack linen you can live in: wide-leg pants, soft, breathable dresses that slip on easily and work day to night. The pieces in Chapter 1 were designed exactly for this.

Add a woven sunhat and shoes you can walk far in, such as sandals or espadrilles, that let your feet breathe and keep the pace slow.

Grilled octopus by the sea, vine leaves stuffed with rice and lemon, local honey, figs when ripe, and a chilled Assyrtiko or rosé as the sun dips low.

Keep it light and intentional. Choose a few easy layers that mix, match, and breathe. Scarves go a long way. Wear it over your shoulders, across the sand, or tied to your tote when not in use. You don’t need much. Just clothes that know how to travel.

Whether you’re planning your escape or simply craving a sense of clarity and calm, this collection was made to meet you there. Designed from memory, movement, and meaning, Under The Mediterranean Sun: Chapter 1 carries more than beautiful fabrics; it holds the feeling of coming home to yourself.

Explore the full collection now and find the pieces that feel like you. Sometimes, the journey begins with what you choose to wear.